Just say NO… to seduction

Reminiscent of the 80s Grange Hill anti-drugs campaign “Just Say No” a local ad agency in Dubai has given the old concept a completely different take… this time it’s not drugs it’s sex or as they like to say ‘seduction’. Anyway, for such a touchy subject in this part of the world I really like this ad, especially the use of the Arabic calligraphy and the approach that’s been taken to the subject.

The “Say NO to seduction in the UAE” ad was created some years back by the local Dubai advertising agency Team Y&R for the Al-Bayan newspaper in their attempts to resist seduction and pornographic activities in the UAE. The ad features the logo of Playboy, shaped like the word “NO” in Arabic… Illustrated by: Wissam Hama